Elara is a passionate writer and innovation coach, sharing her expertise to help others unlock their creative potential.
Growing up in London during the 2000s, I was always surrounded by suits. They adorned businessmen hurrying through the Square Mile. They were worn by fathers in Hyde Park, playing with footballs in the golden light. At school, a cheap grey suit was our required uniform. Traditionally, the suit has served as a uniform of seriousness, signaling power and performance—qualities I was told to embrace to become a "man". Yet, until recently, people my age seemed to wear them less and less, and they had largely vanished from my mind.
Then came the newly elected New York City mayor, Zohran Mamdani. Taking his oath of office at a closed ceremony dressed in a sober black overcoat, pristine white shirt, and a distinctive silk tie. Propelled by an ingenious campaign, he captured the public's imagination unlike any recent contender for city hall. Yet whether he was celebrating in a music venue or appearing at a film premiere, one thing was largely unchanged: he was frequently in a suit. Loosely tailored, modern with soft shoulders, yet traditional, his is a typically professional millennial suit—well, as typical as it can be for a cohort that seldom bothers to wear one.
"This garment is in this weird position," says style commentator Derek Guy. "It's been dying a gradual fade since the end of the Second World War," with the real dip coming in the 1990s alongside "the rise of business casual."
"It's basically only worn in the most formal settings: marriages, memorials, and sometimes, legal proceedings," Guy states. "It's sort of like the traditional Japanese robe in Japan," in that it "essentially represents a custom that has long ceded from daily life." Many politicians "wear a suit to say: 'I represent a politician, you can trust me. You should support me. I have legitimacy.'" But while the suit has historically conveyed this, today it performs authority in the attempt of winning public trust. As Guy elaborates: "Since we're also living in a liberal democracy, politicians want to seem relatable, because they're trying to get your votes." In many ways, a suit is just a nuanced form of drag, in that it performs manliness, authority and even closeness to power.
This analysis resonated deeply. On the rare occasions I need a suit—for a wedding or black-tie event—I retrieve the one I bought from a Japanese department store several years ago. When I first selected it, it made me feel sophisticated and high-end, but its tailored fit now feels passé. I suspect this feeling will be only too familiar for many of us in the diaspora whose parents originate in other places, particularly global south countries.
It's no surprise, the working man's suit has fallen out of fashion. Similar to a pair of jeans, a suit's shape goes through cycles; a specific cut can thus characterize an era—and feel rapidly outdated. Take now: looser-fitting suits, echoing a famous cinematic Armani in *American Gigolo*, might be in vogue, but given the cost, it can feel like a considerable investment for something destined to fall out of fashion within a few seasons. But the attraction, at least in certain circles, endures: in the past year, department stores report suit sales increasing more than 20% as customers "shift from the suit being everyday wear towards an desire to invest in something exceptional."
The mayor's go-to suit is from Suitsupply, a Dutch label that sells in a moderate price bracket. "Mamdani is very much a product of his background," says Guy. "In his thirties, he's not poor but not extremely wealthy." To that end, his moderately-priced suit will appeal to the demographic most inclined to support him: people in their 30s and 40s, college graduates earning middle-class incomes, often frustrated by the expense of housing. It's exactly the kind of suit they might wear themselves. Not cheap but not extravagant, Mamdani's suits plausibly don't contradict his proposed policies—which include a capping rents, constructing affordable homes, and fare-free public buses.
"You could never imagine Donald Trump wearing this brand; he's a luxury Italian suit person," says Guy. "As an immensely wealthy and grew up in that property development world. A power suit fits naturally with that elite, just as more accessible brands fit well with Mamdani's cohort."
The legacy of suits in politics is long and storied: from a former president's "shocking" tan suit to other national figures and their suspiciously polished, custom-fit appearance. Like a certain UK leader learned, the suit doesn't just clothe the politician; it has the potential to define them.
Perhaps the key is what one scholar calls the "enactment of banality", invoking the suit's historical role as a uniform of political power. Mamdani's particular choice leverages a studied understatement, neither shabby nor showy—"respectability politics" in an inconspicuous suit—to help him appeal to as many voters as possible. However, some think Mamdani would be aware of the suit's military and colonial legacy: "The suit isn't apolitical; scholars have long pointed out that its contemporary origins lie in imperial administration." Some also view it as a form of protective armor: "It is argued that if you're from a minority background, you might not get taken as seriously in these white spaces." The suit becomes a way of asserting legitimacy, perhaps especially to those who might doubt it.
This kind of sartorial "code-switching" is hardly a recent phenomenon. Indeed historical leaders once donned formal Western attire during their early years. These days, other world leaders have begun exchanging their typical military wear for a dark formal outfit, albeit one without the tie.
"Throughout the fabric of Mamdani's public persona, the struggle between belonging and otherness is apparent."
The attire Mamdani selects is deeply symbolic. "Being the son of immigrants of South Asian heritage and a democratic socialist, he is under pressure to meet what many American voters look for as a sign of leadership," says one author, while simultaneously needing to walk a tightrope by "not looking like an establishment figure betraying his non-mainstream roots and values."
Yet there is an sharp awareness of the different rules applied to who wears suits and what is read into it. "This could stem in part from Mamdani being a millennial, able to adopt different identities to fit the occasion, but it may also be part of his diverse background, where adapting between languages, traditions and attire is typical," it is said. "White males can remain unremarked," but when others "seek to gain the authority that suits represent," they must meticulously negotiate the expectations associated with them.
In every seam of Mamdani's public persona, the tension between somewhere and nowhere, inclusion and exclusion, is visible. I know well the awkwardness of trying to fit into something not designed with me in mind, be it an cultural expectation, the society I was born into, or even a suit. What Mamdani's sartorial choices make evident, however, is that in politics, appearance is not neutral.
Elara is a passionate writer and innovation coach, sharing her expertise to help others unlock their creative potential.