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The Updated Identity for the UK's National Rail Body is Revealed.
The administration has introduced the branding for GBR, representing a significant step in its plans to bring the railways back into state hands.
A National Design and Historic Emblem
The updated design incorporates a red, white and blue design to represent the Union Flag and will be used on rolling stock, at stations, and across its website and app.
Notably, the logo is the distinctive twin-arrow design presently used by the national rail network and first designed in the mid-20th century for British Rail.
The Introduction Strategy
The introduction of the design, which was designed in-house, is set to happen gradually.
Travellers are scheduled to start spotting the freshly-liveried trains on the network from next spring.
Throughout the month of December, the visuals will be showcased at key stations, like Leeds City.
A Journey to Public Ownership
The proposed law, which will enable the formation of Great British Railways, is currently moving through the legislative process.
The government has stated it is taking control of the railways so the system is "owned by the public, working for the public, not for private shareholders."
Great British Railways will unify the operation of passenger trains and tracks and signals under a unified structure.
The government has said it will unify seventeen separate bodies and "cut through the problematic administrative hurdles and poor accountability that hinders the railways."
Digital Features and Current Public Control
The rollout of GBR will also include a dedicated app, which will let users to see timetables and book journeys without booking fees.
Accessibility travellers will also be have the option to use the application to request assistance.
A number of franchises had previously been nationalised under the former administration, including Southeastern.
There are currently seven operating companies already in public control, covering about a one-third of journeys.
In the past year, Greater Anglia have been brought into public ownership, with further franchises likely to be added in the coming years.
Ministerial and Sector Reaction
"The new design is not simply a cosmetic change," stated the relevant minister. It symbolises "a new railway, casting off the frustrations of the past and focused entirely on providing a reliable public service."
Industry leaders have responded positively to the pledge to improving the passenger experience.
"The industry will carry on to collaborate with relevant bodies to support a smooth changeover to GBR," one executive noted.
Carl Goodwin
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