Pacific Bluefin Tuna Commands Unprecedented Price of 3.2 million dollars at Tokyo Auction

A large bluefin tuna on display at a fish market auction
A familiar auction figure is a regular face at the annual bidding war.

A bulky bluefin tuna created waves at the Toyosu fish market this Monday, securing a record-breaking bid of 510.3 million yen ($3.2 million; £2.4m) during the market's opening auction of the new year.

The winning bid for the 243-kilogram fish was placed by the company of a popular sushi chain, which runs locations domestically and abroad.

"The first tuna signals fortune," commented the entrepreneur, a familiar bidder at the yearly new year's auction.

Known as the King of Tuna, this entrepreneur is famous for placing high bids for bluefin tuna at these high-profile year-opening auctions.

Bidding Shock and Record-Setting Past

Following the auction, the successful bidder admitted to the press that he was "astonished at the winning bid," stating, "I expected we would be able to acquire it a little at a lower price, but the price soared rapidly."

This latest acquisition exceeds his previous record purchases:

  • He bid 56.5 million yen back in 2012.
  • He spent 155 million yen in 2013.
  • In 2019, he purchased a tuna for 333.6 million yen ($2.1 million).

Despite previously saying that he thought he "bid too high," he has now proceeded to shatter his own record once again.

A Tradition of High Prices

The first auction at the Toyosu fish market is notoriously characterized by sky-high prices. The previous year, the initial tuna was bought for 207 million yen by a different food company, which announced the fish would be served at its restaurants throughout the country.

The high-energy activity at the fish market during these early morning auctions has evolved into a popular event in Tokyo. Monday's auction, which started around 05:00 local time, was equally bustling.

Swift Service

The multi-million-dollar tuna was shortly thereafter processed for patrons at the entrepreneur's sushi restaurants shortly after the auction ended.

"I feel like I've commenced the year in a positive way after consuming something so auspicious as the year begins," shared one satisfied diner.

Carl Goodwin
Carl Goodwin

Elara is a passionate writer and innovation coach, sharing her expertise to help others unlock their creative potential.