EU Lawmakers Decide to Prohibit Meat-Related Terms for Vegetarian Foods

In a major decision this week, European Parliament members decided 355 to 247 to reserve food names including "steak" and "sausage" solely for animal-derived foods.

The Decision Signifies

Should the measure becomes law, common plant-based items such as veggie burgers, tofu steak, and cauliflower schnitzel could need to change their names across EU markets.

Nevertheless, for the restriction to be enforced, it needs to gain support from most of the EU's 27 member states, something that remains far from certain.

Key Debate Behind the Proposal

Supporters contend that customers need transparent information and while traditional names should exclusively describe items from animals.

"An escalope or a sausage are goods from animal farming: not from synthetic production nor vegetable sources," said France's MEP Céline Imart.

Opponents, including environmental lawmakers, described the decision populist maneuvering.

"Veggie burgers, wheat schnitzel and soy sausage do not confuse consumers, only rightwing politicians," declared Austrian lawmaker Thomas Waitz.

Past Attempts and Legal Background

This isn't the first effort to control such terminology. EU lawmakers rejected a comparable prohibition in 2020.

The French government previously introduced a national restriction on meat terms for plant-based foods in recent years, but EU courts determined it invalid under European legislation in 2024.

Industry and Consumer Response

Leading Germany's retailers including Aldi and Lidl object to the measure, warning that changing established terms would confuse shoppers.

Advocacy organizations point to research indicating that most shoppers comprehend these names when items are clearly marked as vegan.

"Almost seventy percent of consumers understand the terminology as long as products are clearly labelled plant-based," noted Irina Popescu, a food policy officer at BEUC.

What Next

This legislative measure now faces consideration by European governments, where it must obtain majority approval to become law.

Given the mixed views within various politicians and the general population, the future of the proposal remains uncertain.

Carl Goodwin
Carl Goodwin

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